Web Site Copywriting

On the internet today, clear meaningful copy is important to both humans and search engine readers that catalogue your site.

Search engine readers, called spiders, silently crawl your web site indexing, cataloguing and ultimately ranking your site for human readers. The search engine reader is critical to attracting people to read your site.

The aim of effective web copywriting is to satisfy both conflicting criteria.

Effective, search engine friendly copywriting can dramatically affect the number of visitors to your site.

Effective Web site Copywriting

Every day more and more customers are using the Web to decide what and where to buy. Potential customers use the internet as a convenient research tool, as well as a means to decide what to purchase. Afterwards people are using the web to actually make the purchase.

Quality web copywriting is the difference between a buyer and a window shopper. Effective web site copy written by experienced web site copywriters will engage  potential customers, giving them easy, fast access to the information they need. From there new potential customers make the informed decision to do business rather than move to another site.

Optimised for Search Engines

The aim of SEO (Search Engine Optimisation) copywriting is to drive qualified traffic, targeted visitors and sales to your site.

Search engine optimised copy tells search engine readers what areas you specialise in. Your site will be catalogued according to the number of relevant key words/phrases that are frequent and prominent in your site.

New customers are important to any business and search engine traffic delivers qualified customers that are looking for your product or service. It works a bit like a yellow pages that directs buyers to sellers. Effective SEO copy writing will deliver qualified customers to your web site.

Specialist SEO web site copywriters

We have been writing search engine optimised web copy since 2002. We will include keywords and phrases that appeal to both search engines spiders and human readers.

Search Engines don't buy, but qualified visitors do!

Of course, a high ranking site is just a means to an end. It's not enough just to get visitors to your site. You want to make them buy! So you need to be very careful not to sacrifice human readability for optimised copy.

It's a delicate balance. To achieve this, we first write the copy for humans and only then do we optimise the copy for search engines.
Our copywriters write copy that appeals to both search engines and human readers resulting in qualified customers visiting your web site.

Contact us for a Free Quotation

Whether you're after a web site copywriter, or a Search Engine Optimisation copywriter, call The Web Workshop on 03 9017 3777 for a no obligation discussion of what our copywriters can do for you.