SEO Planning and Research
An audit of your current website is essential to the planning of a successful online marketing campaign. Competitive analysis of your competitors’ sites is also essential.
A website analysis involves a review of all the factors that make up the website. This includes the copy as catalogued by search engines, against key success factors.
This includes analysis of the web site’s usability, functionality and design.
Our website analysis goes beyond the code and examines how the website is helping an organisation to reach its agreed business objectives.
Our software driven analyst will determine the current search ranking, including assessment of page ranking, current inbound links, keywords, meta tags, heading tags, website content and images, and other website marketing strategies.
These results are then compared to those of your main online competitors. A website audit report is done with recommendations for planning and implementation of those recommendations.
Ongoing monitoring and adjustment
An often overlooked aspect of search engine marketing is that it is very competitive and needs to be continually updated or rankings will begin to slip. Search engine marketing, and search engine optimisation is an ongoing process.
Search Engine Submission
Your SEO strategy needs to be an ongoing process of adjustment and monitoring. This process is known as search engine optimisation or SEO. This is where we can help you!
Here are some of our services to help your site achieve search engine success and improve your overall rankings.
For improved search engine visibility and market awareness, increased online leads and sales, we will implement the following tactics for your marketing program. Our focus is on RESULTS!
- Identify measurable client objectives - Improved search engine rankings, leads and sales
- Perform competitive analysis - Identifies current position in relation to competitors
- Perform keyword analysis and research - Determines target phrases for maximum impact
- Perform site analysis - Defines technology requirements for optimisation and whether there are any barriers to overcome with current site architecture or structure to indexing
- Produce Tactical Plan - Outlines final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives
- Perform SEO - Includes optimisation of code on appropriate pages of current site and may include creation of additional content specific pages. We'll either perform optimisation directly or work with your web development team and guide implementation
- Manual Submissions - Targets the top 10 search engines including the top three - Google, Yahoo and Bing
- Monitor and Report - We can analyse site log statistics and also produce a SEO report to document current positions of target phrases on the major search engines
- Refine and Improve - Relentless pursuit to meet and exceed expectations which involves using ongoing monitoring intelligence to adjust optimisation and to re-submit only as necessary.
For more information on how to implement an improved search engine marketing strategy, SEO Information.
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